Ramadan is the most important month for Muslims as it’s a time for reflection and encourages people to act with generosity and give charity to the less fortunate around the world. They are expected to donate a portion of their total annual savings to charity during this month. All Muslims are required to abstain from food and drink from dawn to dusk for 30 days. The end of Ramadan is marked by a big celebration called 'Eid ul-Fitr'. Mosques hold special services and a special meal is eaten during the daytime. On Eid ul-Fitr, Muslim’s dress in their finest clothes, give gifts to children and spend time with their friends and family.
Ramadan Stats
During the month of Ramadan, 1.6 billion Muslims worldwide consider it their religious duty to fast. “Cultural and religious events are known to drive surges in consumer spending, presenting a big opportunity for brands to reach an audience that has an inflated desire to shop” as stated by Traffic Guard. Ramadan proves to be a positive time for businesses, as consumers display a higher demand for goods and services during this period. Cafes generally do roaring business during Ramadan as people like to spend time after iftar (Opening of fast) with friends, socialising and drinking tea/coffee.
Ramadan Seasonal Branding
Marketing during Ramadan can be effective for a brand and is a great way for them to connect with and discover new audiences. It’s vital for a brand to know their audience well, engage with people during this time, respect their beliefs and align their strategy with the theme of Ramadan.
An example of this is Morrison’s who launched the "Ramadan essentials box". This is a great idea with current Covid-19 restrictions as they are offering a Ramadan Box which features traditional food, delivered straight to your door or can be sent to family and friends as a Ramadan gift. Morrison’s as a brand has recognised their Muslim customer base and created a package which fits their customers needs, which has been a roaring success for the company during this time.
Why You Should Be Getting Involved
Ramadan provides a golden opportunity for Cafes to get involved due to Muslim customers wanting to visit a café to socialise after the opening of fast for a tea or coffee. Some of our customers have already taken advantage of this opportunity to alter their branding in light of Ramadan with Ramadan themed paper cups, allowing them to stand out from their competitors and encourage customer interaction. Customers take pictures of themselves with a coffee to share share on social media, allowing their followers to see which café they are visiting, transforming the printed paper cup into a 3D marketing tool. This benefits the café in question, promoting their company image and increasing brand awareness.
We offer two options for our customers; the first option is a bespoke printed paper cup with a customised Ramadan design, specific to your company alone with your own bespoke artwork. The second option is to choose some of our limited-edition Ramadan theme paper cups, designed in-house and available to buy off the shelf through our sister company, The Paper Cup Company. These are available in Blue and Pink across sizes 8oz,12oz and 16oz DW.
Our customer Karak Chaii operates a stylish café known for its namesake chai-style tea & Indian street food offerings. They are a prime example of a café offering Chai after the opening of the fast, to allow Muslim customers to visit the café. Their Ramadan cups stand out from the competition and encourage customer interaction through sharing their experience on social media. Make sure you visit them and try the 'Karak Chai' in their bespoke printed paper cups!
Recommended Products
Printed Greaseproof Paper - Ramadan is a time of year where the gift of giving is a primary focus. Cafe's, restaurants and takeaways may offer free samples of Arabic sweets such as Dates wrapped in their branded paper.
Printed Stickers - These stickers are ideal to seal the Arabic sweets that are wrapped in Greaseproof paper. Getting the packaging right is important to make the brand stand out.
Single Wall Paper Cups - In Ramadan, after Muslims open there fast, they like to visit cafés and Milkshake parlours. The Single Wall cups can be used for Milkshakes, frappes and mocktails.
Double Wall Paper Cups - Theses cups are ideal for hot drinks such as Chai, coffee and Hot Chocolates. Muslims like to have a hot drink after they have been fasting the whole day. Cafes can benefit by having Ramadan bespoke cups offering the drinks the customer wants.
Check out our Ramadan designs!
Order Off The Shelf
We have a range of pre-made Ramadan theme cups ready to order off the shelf. This means you don't pay any origination charges and the lead time for your cups is significantly reduced!
Design Your Own
If you would like to design and print your own Ramadan theme cups or would like to edit one of our pre-existing designs and add your own logo, contact us for a quote!